Alltricks.fr is an e-commerce platform specialising in cycling, running and outdoor equipment, which attracts around 2 million visitors each month. The IT teams were aware that the site was slow but were unable to undertake complex development work due to time and resource constraints. By entrusting its web performance to Fasterize, Alltricks has made life easier not only for its visitors but also for its teams.
Making a website faster without lengthy and costly development work
The e-commerce site is managed by the IT and Marketing teams, and loading times were a concern in terms of UX, SEO and
conversion rates. Despite the efforts already made to optimise both the
front-end and back-end, performance was unfortunately still not up to scratch. Areas for improvement had been identified but required development work on too large a scale for the teams to handle, due to a lack of resources dedicated to web performance. The main challenge for Alltricks was therefore to save time across the board: to make the site faster with minimal effort, whilst keeping resources and the budget under control.
Slow performance diagnosed, Fasterize implemented, problem solved
Fasterize’s SaaS solution was deployed within a month, requiring only two staff members at Alltricks on an ad hoc basis, supported by their dedicated Customer Success Engineer. The teams quickly got to grips with the platform and praise its flexibility and simplicity, whilst continuing to call on their Customer Success Engineer for complex configurations. Since the SaaS solution was set up, loading times have improved on both
desktop and mobile, SEO traffic has increased by 25 per cent, and the Core Web Vitals are green (the pages are considered fast by Google).
The improved loading times benefit both website visitors and the Alltricks teams: navigation is smoother, web performance optimisations are applied automatically without the need to manage a complex project, and staff can therefore focus on development and innovation. Furthermore, after three years of automating web performance optimisations, an A/B test confirmed the revenue gains generated by Fasterize: the site generates
an additional 110,000 euros per month thanks to Fasterize’s optimisations, meaning the solution has paid for itself approximately 22 times over.
Read Alltricks’ full case study:
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