WHITE PAPERS

Webperf and SEO: decipher the links between loading speed and referencing

What you'll find out

A complete guide to understanding the impact of speed on SEO,
and our tips for improving your Core Web Vitals

The rumor grew from year to year, and now, in 2021, Google has officially integrated speed into its  ranking algorithm. 

What are the SEO challenges? What KPIs must you absolutely monitor and optimize? What are the essential best practices for a fast site?

Between beliefs, preconceived ideas and proven techniques, our experts separate the wheat from the chaff.

What will you find in this file?

Web performance now has an official role to play in standing out from the crowd and positioning yourself ever better in your market. 

  • A look back at some basic SEO concepts, with an explanation of the impact of speed  at each stage:  crawling,  indexing and ranking.
  • Reminder of the changes brought by  Page Experience update.
  • Tips on how to properly use and optimize  Core Web Vitals and PageSpeed  ​​score  .

A white paper to consume and share without moderation!

Speed ​​and Revenue
The importance of speed for business, backed by numbers

Speed ​​and SEO
The point on the impact of speed on SEO, and on the metrics to prioritize


Core Web Vitals Checklist 
The list of essential techniques to optimize LCP, FID and CLS

Browse other white paper

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