You have chosen Magento for your E-commerce, but is it a high-performance CMS? How to improve the speed of your Magento E-commerce? How to optimize your JavaScript, images, CSS and fonts ? What are the advantages and limitations of the Magento cache system? Among the flagship plugins : what to choose between Amasty, Magepack and Fasterize? We reveal all the keys to improve your performance with Magento in a white paper, with the participation of Quanta. Discover our gold mine, dig into the features offered by this CMS, and avoid the pitfalls of Magento!
Optimizing JavaScript with Magento
Did you know? JavaScripts are the second largest source of web page weight, just behind images. Although they add value to your website, they can increase the loading time of your site, and especially degrade interactivity . This inevitably harms your users’ experience and therefore your conversion rates. In fact, 70% of visitors continue their journey on another site, in store, or end up not buying anything if a site is too slow!
JavaScript is also a risk for low-end mobile users , who may experience long waits for pages to load – and these low-end mobile users may be a significant portion of your audience. Don’t leave them behind!
Offer all your customers an experience that makes them want to go to the end of the purchasing funnel whatever their browsing conditions.
Get the most out of JavaScript with Magento for optimal loading speed and PageSpeed and Lighthouse scores: learn how to properly configure your CMS , which scripts to enable or disable , and the best performing optimization modules such as the Fasterize extension .
Optimizing Images with Magento
Images represent on average 50% of the weight of web pages. To improve the speed of your site, you must make them as light as possible, while preserving their visual quality, which is essential to enhance the value of your product catalog.
You may already be using plugins or tools to optimize your images, but we’ll show you how you can further improve your performance scores and speed, and optimize the display of your pages with compressed images efficiently and automatically.
Note that according to our studies, mobile traffic represents on average 64% on Magento sites . So, think about your mobile users, and facilitate your work of optimizing images on the fly for all devices with the right tools .
We explain in detail how to compress images in new generation formats ( WebP, or AVIF ) as recommended by Google in its PageSpeed Insights and Lighthouse audits ; and how to automatically adapt the display and loading of your images to your users’ devices with Magento, with techniques such as lazyload , inlining or Progressive JPEG.
Optimizing CSS with Magento
The optimizations offered by Magento (minification and merging) have the merit of existing, but they have their limits. Don’t panic, it is possible to overcome them! Our experts guide you to optimize and compress your CSS files to the most efficient formats (Gzip / Brotli ), and the effective methods to remove unused CSS .
Optimizing Fonts with Magento
Optimize your fonts ! How? Magento offers a feature: font preloading . But you will see that there are other techniques that are much more suitable for boosting the display speed of your pages and for really improving your performance. Discover how to take advantage of the font-display property, and reduce the weight of font files by up to 80% effortlessly.
Optimize Magento Cache
Magento allows you to activate a cache system to improve the display speed of your E-commerce, which you can push even further! You will see with which techniques to significantly improve your Time To First Byte (TTFB, an indicator that counts for both your web performance and your SEO), and how to easily deploy an intelligent and efficient cache system , even if your pages are dynamic.
The CDN
Content Delivery Network (CDN) is an essential best practice for the performance of your website. It brings content closer to your users, so your data has less distance to travel between the server and the browser. With the Fasterize extension , you can combine the strengths of a plugin to automatically optimize your frontend with a CDN service with more than 220 points of presence worldwide!
Magento is one of the leading CMS in E-commerce , and we give you the keys to further improve its performance ! Note that just a few milliseconds less on your loading times can significantly increase your turnover.
In fact, 0.1 seconds less loading time generates:
- +8.4% conversions and +9.2% on the average basket in retail ;
- +10.1% conversions and +1.9% on the average basket in travel;
- +8.6% of page views per session in luxury;
- -8.3% bounce rate on forms in retail in general!
It’s up to you to make your Magento site a real business asset –
like our customers Carré Blanc and Phildar who saw their
conversions increase by 25% and 42% respectively:
