E-Commerce: should you turn to AMP format?


In order to improve your loading times, you may well be tempted to format a new version of your website in Accelerated Mobile Pages (AMP). In theory, the smoother the browsing experience, the faster your customers can complete their orders and the better your chances of boosting conversion rates. But is there a catch? Is the format viable for e-commerce? Let’s weigh up the pros and cons.

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5 misconceptions about web performance

wrong way webperf

Do you wish to take control of your website’s loading time? This is no trivial matter because, when an e-commerce website is too slow, this can increase the shopping cart abandonment rate by 75% and decrease customer loyalty by 50%. It would be a shame to waste your efforts to attract and retain traffic because excessive loading times have resulted in a disappointing experience.

The question is where to start and how to improve your web performance? Or do you have an idea already? Here are 5 misconceptions that you have to set aside if you are to make a success of your web performance strategy.

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PageSpeed Insights: What’s the score? 1/2

Google Lighthouse score

In order to measure loading times or analyse web performance, many of us turn to PageSpeed Insights. But have you ever wondered how the scores are calculated? What does it really mean to score 50, 70 or 90? And is it even possible to reach 100? Let’s take a look at how Google does its maths.

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