Caching is one of the most effective techniques for having fast pages and for improving loading speeds by several hundred milliseconds.
This time scale may seem minuscule, but cumulatively, all of those milliseconds can add up to seconds… and 1 extra second of loading time results in fewer conversions. It’s worth noting that in the retail sector, 1 extra second of loading time can make conversions fall by up to -20%.
Start Render marks the moment when a web page displays the first asset, whatever its size or relevance to the user. It is directly linked to perceived speed.
Fasterize is a SaaS solution. But it is also a team of experts who carry out audits and give advice on Front End optimisation. Rossignol was experiencing performance problems on its French e-commerce website, and load times abroad were still long. By implementing Fasterize’s recommendations, browsing became significantly smoother, thus improving UX and business results and also reassuring their investors.
Meeting with Damien Hars, Digital Marketing & E-commerce Technology Director of the winter sports equipment supplier, who managed this project.
Does your website belong to huge majority that use Google Fonts? Did you know that as soon as you start using externalised fonts such as Google Fonts, you run the risk of performance problems linked to Third Parties? Google Fonts are, in fact, part of the critical page rendering path: they are a required resource for text display.
The Content Delivery Network (or CDN) is one of the basics of web performance. By acting as an online ‘relay’, it allows you to create a bridge between content and users. This ensures that the distance information must travel from server to user is as short as possible – and the shorter the distance, the faster the response.
For those who wish to optimise loading times, this technique is often the first port of call. Yet how do you measure its impact? Should you use one CDN or several? And how do you choose between them? Let’s cast the spotlight on this invaluable solution.
In order to improve your loading times, you may well be tempted to format a new version of your website in Accelerated Mobile Pages (AMP). In theory, the smoother the browsing experience, the faster your customers can complete their orders and the better your chances of boosting conversion rates. But is there a catch? Is the format viable for e-commerce? Let’s weigh up the pros and cons.
As a website publisher, aspects such as content, architecture and design fall under your responsibility. And yet, even if you implement all of the optimisations and best practices, the browsing habits of your users is out of your hands (particularly when it comes to devices and networks).
We explore the risks associated with JavaScript in terms of loading times on low-end mobiles, drawing upon the experience of web performance expert and consultant Jean-Pierre Vincent.
Is looking after your load time in 2020 one of your New Year resolutions? Here are (a little bit more than) 20 significant statistics on web performance to ensure a good start to the year.
What are the real differences between synchronous, asynchronous and defer attributes? And is it actually productive to use an abundance of asynchronous JavaScript?
